ADT Security

Art Karat

GreenPoint Bank

HSBC Bank

MONY

ProCricket

ValueCom

Western Union: In the money transfer services business, one of their more lucrative markets is the South Asian

community. A mixed-media initiative, which, today, is an ongoing effort, has yielded the company tremendous results.

HSBC: We have been involved with the company for executing very specific, highly focused customer contact programs

with an accent on high-net worth individuals.

CRY America: A not-for-profit that partners with CRY India to fight for child rights, especially in India.

Art Karat: The debut launch of designer jewelry by a designer from India in the US markets. We charted out the entry

map as well as planned and executed the promotion and publicity of the product in the US markets. Currently we are

looking after their ongoing projects and two new brands.

Reliance: India 's #1 ranked company; a giant in many fields including telecommunications, Reliance entered the

consumer international phone markets in North America in 2004. We were appointed their agency of the record. Our work

for them included market entry research for North America and media counsel.

Primus: The telecommunications company launched its services in the South Asian markets through ASB

Communications. Besides its business operations in the mainstream markets, its considered launch in segmented markets

was led by us and proved to be a huge success. ASB Communications also produced a commercial for the company

aimed at the South Asian markets particularly.

Rediff ValuCom: We launched their prepaid direct-dial service for South Asia in Chicago . An intensive press relations

campaign set the pace for the service to pick up from.

New York Life: NY Life hired us to survey its advertising campaign.

Prudential: An exercise in event management and research: we represented them at Diwali in Manhattan and also

assisted and facilitated a focus group session.

MONY: We carried out focus group sessions, collated analysis, and created advertising for them.  The focus group was,

basically, for the corporate office to make informed decisions on which of their services would be accepted by the Asian

Indian community.

American Desi: The first completely Desi 24/7 channel out of the USA . We helped announce their entry in the South

Asian media.

ProCricket: A new concept, a new game, that promised (and endeavors) to change a lot in the sports scenario in the US.

We launched them by organizing a press conference in New York as well acting as media counsel for the South Asian

markets.