Is ethno-specific advertising simply advertising that carries the right face of the right color? Or more? Over the years our’ research and insights have enabled us to create and predict with responsibility what works in our space. Will the community retain your brand as a collective? Who are the community leaders who may influence your product/ service? Are there professional/trade groups within the South Asian population you may want to target? In a market that seems so difficult to nail, we work with a number of database companies to zero in to right list for you. Suggesting various filters and a combination of data, we assist our clients to focus on the appropriate target audiences. Our forte. Nationwide, we have access to community consultants and executives who we partner with to handle events. Whether it is grassroots efforts in South Asian intensive areas or participation at events, we undertake turnkey responsibility on our clients’ behalf. We closely collaborate with our clients in determining specific parameters of research and seeking the appropriate group. To ensure that your product/service is ‘tested’ in the South Asian markets, we conduct intensive sessions of consumer interaction. With our extensive knowledge of the South Asian media, we engage the media’s attention in various ways and act not only as purveyors of client-related information but sometimes also as a source-point for general or industry-specific information.