Total population of South Asians over 3.5 million; out of this Asian-Indians - the biggest chunk - are estimated at about 2.2 million;   Approximately 1/3rd South Asians reside in the NY/NJ/CT tri-state are; Highest per capita income; combined household income of Asian Indians is in excess of $88 billion; highest per capital among ethnic groups; 1 out of every 10 Asian-Indians is a millionaire. House Hold Income In Dollars   Average spend of Asian-Indians on credit cards is significantly higher (30%) than the average American; 65% of Asian-Indians hold managerial/professional/technical jobs in North America; 80% South-Asian men have college degrees; House Purchase (Average price of house purchase)* 49.63% of South-Asians are married, and Over 65% Asian-Indians use the Internet; over 90% go online every day Average Receipts of Businesses Owned by Asian Groups (1997) Like any other immigrant community South-Asians tend to concentrate in pockets in certain areas. This makes it easier to target the community. The top cities that are South-Asian population intensive: New York, NY/New Jersey, NJ San Francisco/Oakland/San Jose, CA Los Angeles, CA Houston/Dallas/Austin, TX Chicago, IL Virginia, VA/Baltimore, MD   The top states with intensive South-Asian population are: California                                        California Texas                                             New Jersey Illinois                                            Connecticut